Around Us Entertainment was established by Yoon Doojoon, Yang Yoseob, Yong Junhyung, Lee Gikwang, and Son Dongwoon, formerly the members of Beast, after they left Cube Entertainment.
After the Beast members' contracts with Cube Entertainment expired, they decided to set up their own independent company. Around Us was founded on December 9, 2016. The name was selected "with the desire to be closer with and engage more people frequently." The label aims "to create music and content that everyone can easily enjoy anywhere around us." In February 2017, they chose the new group name Highlight, after deciding to cease their legal disputes over the copyright of the name Beast with Cube.