Skool Luv Affair is the was released on February 12, 2014. It contains ten tracks, with “Boy in Luv” as the title track. In April, the group promoted, “Just One Day,” another track from the album. The repackaged version was released on May 14 with two new tracks: “Miss Right” and “I Like It (Slow Jam Remix).” The physical copy of the repackage album contains a total of 18 tracks with addition of six instrumentals.
On January 26, 2014 Big Hit Entertainment released a countdown clock on BTS official website and uploaded a comeback trailer on February 2 on YouTube in preparations for BTS’s upcoming album, Skool Luv Affair and comeback promotions. It featured a colorful array of animations flashing on the screen, accompanied by Rap Monster’s rap. Three days later, Big Hit Entertainment released the tracklist and concept photo for BTS's upcoming album on their official Twitter account and Facebook page. They also released the design and details of the physical album which it will be accompanied with its photobook and photocard. They released an album preview a day later, revealing that “Boy in Luv” would be their title track. Big Hit Entertainment released one track, “Just One Day,” on February 6, 2014 for free pre-streaming ahead of BTS’s comeback. They released an MV teaser of the song much later on April 2.
The repackaged album, Skool Luv Affair Special Addition, was released on May 14, composed of three discs: one CD and two DVDs about memorable moments from BTS’s showcase. It consists of 18 tracks with only two new tracks: “Miss Right” and “I Like It (Slow Jam Remix)” available for digital release and addition of six instrumentals available with physical purchase.
The music video for “Boy in Luv” was released on February 11, 2014. It features the members as students, acting out various scenes that showed their interest toward the female lead character. On February 20 BTS released the dance version of “Boy in Luv” in the middle of promoting on music programs. The music video for "Just One Day (하루만)" was then released on April 6 in preparation for the group’s follow-up promotions. The music video showed a lighter contrast from “Boy in Luv;” it featured the members sitting in the light and shadows as well as dancing with chairs in a white background. The choreography of “Boy In Luv” was created by GRV Crew, David Lim. Both “Boy in Luv” and “Just One Day” music videos were produced and directed by Lumpens and GDW.